Wednesday , January 17 2018
Home / Powerful Inspiring Stories / The Complete 2018 Step-by-Step Guide On How To Write A Press Release

The Complete 2018 Step-by-Step Guide On How To Write A Press Release

In order to ensure the maximum effectiveness of your press release, you will want to make sure that they conform to certain generally accepted formatting practices. By following the press release format guide below, you’ll increase the reach and popularity of your company.

But first, what is a press release?

A press release is defined as “a public relations announcement issued to the news media and other targeted publications for the purpose of informing the public about company developments”.

Simply put, a press release is simply your ticket to publicity.

Whether you are planning on having a startup or you already have a company, here’s a handy guide on how to write a press release.

write press release

Step One

As a first step, you’ll want to alert whoever is reading the press release when the news is “officially” available. Often, companies will send out press releases a day or two in advance of an event in order to give media outlets some time to prepare a story.

In the top left corner, you’ll want to use either “FOR IMMEDIATE RELEASE” (in all capital letters) or “HOLD FOR RELEASE UNTIL [DATE]”.

Step Two

You’ll also want to pay a lot of attention to the headline and sub-headline. The headline needs to clearly communicate the story of your press release and it must include the name of your company. The sub-headline can be longer and should provide some additional facts and information that will attract the attention of journalists.

Step Three

Every press release will list the location (including city and state) and date of the story. The inclusion of those pieces of information is important because many media outlets consider news on whether it is a local, regional or national event. A local media outlet is only interested in covering stories that are of relevance to a small geographic area.

Step Four

Now that you’ve completed the first three steps, it’s important to come up with the text for the press releases. As a general rule of thumb, you will need to limit your press release to 300-500 words. Your goal is to tell the who, what, why, when and where of your story as succinctly as possible. It’s best to divide the body text into a series of short paragraphs of no more than 2-4 sentences each.

Step Five

When writing the press release, you will also need to observe certain norms within the industry. For example, it’s customary to include at least one quote from someone involved with the story. This helps to bring your press release to life. Also, you should always use the third person when writing about your company . Avoid the use of words like “we” or “I” or “you.”

Step Six

You will also need to include relevant contact information of your company at the very end of the press release. This is called the “boilerplate” and will often consist of one very brief paragraph. It includes details about your company and specific contact information, like web, phone or email.

Step Seven

It’s still customary to mark the end of a press release with the word “END” and the inclusion of “###” at the very end. This is a long-time practice. In fact, back then, press releases were sent out over the wire and people receiving them wanted to make sure that they had all the necessary information.

Final Words

press release

What’s fascinating is that the modern press release looks almost identical to the first-ever press release which was sent in October 1906. That press release had a headline, a sub-headline, a date, content, geographic information, and entirely similar structure. It also used short block paragraphs to tell the story.

When it comes to sending out a press release, you want to make sure that it looks just right.

Above all, press releases that are formatted based on the traditional structure will definitely do well in increasing the popularity of your product or story. Remember, a press release can change the story and outreach of your company.

 

The post The Complete 2018 Step-by-Step Guide On How To Write A Press Release appeared first on Dumb Little Man.

Click Here For Original Source Of The Article

Ads by WOW Trk

About Darren Webb

Hello & Welcome to my blog. My name is Darren Webb and i'm on a magical successful journey and also helping others have a more stress free relaxed life. I truly hope that you find a lot of useful information on my blog and that it helps you through your life. Please feel free to contact me at any time.

Check Also

How to Find Inner Peace: 5 Beliefs You Must Drop Now

Each one of us is fighting a battle no one is aware of. This is why finding inner peace is extremely important. But, is it as simple as it sounds? No. Not because it’s hell difficult but because of the beliefs, stories, perceptions, and philosophies we have adopted over the course of our lives. Dalai […]

The post How to Find Inner Peace: 5 Beliefs You Must Drop Now appeared first on Dumb Little Man.

Join a Supportive Community and Create a New Source of Income

Link: Side Hustle Society
Short version: my new training program (the first I’ve made in 3 years!) is now available for registration. Join during the introductory launchone week only—before it closes for at least a month.

-OFFER ENDS January 16, 2018-

10 Things to Avoid Before Going to Bed

You're reading 10 Things to Avoid Before Going to Bed, originally posted on Pick the Brain | Motivation and Self Improvement. If you're enjoying this, please visit our site for more inspirational articles.

After working for the whole day, running from one place to another, handling boss and irritating colleagues, the only thing which can make your day is a good sleep. But good sleep doesn’t mean lying in bed for 9 hours and still feeling exhausted after waking up. A good sleep means that even after taking 6 hours of sleep, you should feel recharged again to work for the whole day.
Although there are many things which you can do to get a good, relaxing and deep sleep there are also many habits which you should never follow before going to bed and in this blog post, we will be looking at those 10 things which you should always avoid before going to bed.

1. Alcohol
A small glass of wine before going to bed sounds like a fascinating idea and it surely will help you to fall asleep but if you are concerned about the quality of sleep and then you should never consume any type of alcohol before going to bed.

2. Mobile Phone
Many studies have shown that using a mobile phone, tablet, e-reader or even watching television before going to bed can disrupt your sleeping. So, if you want to experience a deep sleep, then you should always avoid any light-emitting device before going to bed.

3. Caffeine
Caffeine stays in our body for almost 10-12 hours and even a small cup of coffee contains at least 80 to 120 milligrams of caffeine. And you must be aware of the working of caffeine in our body and how the employees of late night shift consume it for staying awake. So avoid consuming any type of caffeine before going to bed.

4. Chocolate
If you are a sweet tooth then consuming chocolate after dinner as a dessert might sound like a very good idea but you should know that even chocolate contains a significant amount of caffeine and especially dark chocolate. So replace your idea of consuming dark chocolate with any other dessert which will not keep your eyes wide open even at midnight.

5. Big Meal
Devouring a big meal before going to bed can also disrupt your sleep. The reason behind this is after taking a big meal, your metabolism has to kick in and that can affect your sleep. It can also lead to gastroesophageal reflux diseases, weight gain, and other serious bad effects on your body.

6. Lots of water
Drinking water is very much necessary throughout the day but if you have completed the quota of your water consumption in a day, then there is no need to drink a jug full of water before going to sleep - it will result in unnecessary trips to the bathroom which obviously disrupt your sleep.

7. Wrong food
Including foods like a cheesecake in your everyday dessert sounds very delicious but you should know that, food products which are high in saturated fat and sugar are a major cause of disrupted sleep.

8. Smoke
Although smoking is injurious to your health, regardless of the time you consume it smoking just before going to bed can cause disruption in your sleeping habit as well. Many people think that smoking will help them relax but the nicotine content in products like cigarettes can make your insomnia worse.

9. Exercise
Just like drinking water, exercise is also very much necessary for keeping you in shape and good health but doing it just before bed allows your-feel good hormones to get active and thus it can also affect your sleep.

10. Bath
A nice warm bath can help your body to relax and then after sometime, you can get lost in your dreams of the deep sleep but if you are planning to go instantly to bed after taking bath then instead of feeling relaxed, it can keep you awake for late night as well.

A good sleep is as necessary as food, air and water are for the body and brain. So, if you want to sleep properly throughout the night, without feeling exhausted for the whole day, then you should always avoid the above-mentioned things before going to bed.

-----------

Saurabh Gupta is a technical content writer at Cloudwalks His area of expertise includes software, cloud computing, cybersecurity and life lessons.

You've read 10 Things to Avoid Before Going to Bed, originally posted on Pick the Brain | Motivation and Self Improvement. If you've enjoyed this, please visit our site for more inspirational articles.

Stopping Steroids Abruptly: What You Need To Know About Steroid Withdrawal

Edward Kendall from Mayo Clinic won the 1950 Nobel Prize for his research on the medical use of cortisone. This drug helped in simulating cortisol, an anti-inflammatory hormone released by the adrenal glands. That and many other steroids, such as prednisone and prednisolone, have since been proven useful in treating an array of conditions. They […]

The post Stopping Steroids Abruptly: What You Need To Know About Steroid Withdrawal appeared first on Dumb Little Man.

From the Experts: 6 Tips to Stay Motivated, Anytime, Anywhere.

You're reading From the Experts: 6 Tips to Stay Motivated, Anytime, Anywhere., originally posted on Pick the Brain | Motivation and Self Improvement. If you're enjoying this, please visit our site for more inspirational articles.

We all have our own moments of doubt, distress, and complete laziness. But what usually determines someone`s success or failure is your ability to stay motivated especially during their toughest times.  I`ve worked on this topic for years and below are some of the things you can do to stay motivated.

1. Work Your Negative Thoughts Out
Tony Robbins was right when he said the difference between you and success is the bullshit story you keep telling yourself. These limiting beliefs are keeping you in doubt and the only way to stay motivated is by exposing them to journaling and expressive writing. Studies have found that those who completed four weekly journaling sessions for eight weeks were less worried and more motivated, than those who didn`t.

2. Remove Performance Barriers
Tim Ferris has a simple learning technique that works like magic. Whenever you`re about to learn a skill or do something new, take some time to list all your reasons to quit.

Your goal, after identifying these barriers, is to complete the first five sessions of whatever you want to practice. Why five? Because that`s what your brain needs to create wirings for new habits.

3. Do Less of The Things That Aren`t Aligned With Your Goals
Sales mogul, Grant Cardone once shared a story about someone who worked with him at McDonald`s. Unlike Cardone who was only there for the money, this guy was super pumped to go to work. Why?Because his goal was to learn everything about the business and open his own McDonald`s franchises. Soon Cardone was fired and that dude went on to achieve his dream.

4. Create Necessity
Brendan Bouchard once asked a client, an Olympic sprinter, who he thought was going to win the race. And the man replied, “I will get on the guy who gets down at the blocks, looks at the finish line and says ‘I`ve got to do this for my mom."

This is the power of WHY. Whenever you lack motivation, ask yourself why, or for whom, do you want to reach that goal. If you keep digging, you`ll always find something worth working hard for.

5. It`s like a bath
“People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily.” - Zig Ziglar
You usually hear people saying, “I don`t feel motivated to chase my goals.” Well, maybe if you write them long enough you`ll eventually feel pumped to go after them.

You must commit to writing your goals at least once a day, every day regardless of how good or bad you feel because, at the end of the day, the quality of your life will come down to what you`ve chosen to pay attention to. So you`d better pay attention to something worthy.

When listing your goals, write down whatever makes you pumped. If “I`m making my first million before my 25th birthday” doesn`t motivate you, then think about listing all the things that you want to buy, or experience, when you make your first million. A trip to Italy, a courtside seat in a Lakers` game, spending X amount of dollars guilt-free…etc.

Forget about what others tell you goals should be, as long as the ones you`ve chosen make you feel excited then you`re good to go.

6. Get a Quick Jump on the Day

It`s much easier to change feelings with action that to do it the other way around. Why? Because you have more control over actions than over feelings. As William James once said, "By regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling."
If there`s one nugget I want to leave you with then let this be it: Productivity comes before motivation and not the other way around. This is why you must start the day with a bang regardless of whether you`re an early bird or a night owl.

The quicker you start the day with a victory, the more motivated you`ll feel during the rest of it. So cut Facebook, meaningless texting or T.V., and focus all your efforts on getting something done.

Any sort of productivity, no matter how small. Just remember that once the ball starts rolling you`ll feel motivated to get more done. An object in motion will stay in motion, so sayeth the law.

Marwan Jamal is a fitness and health blogger at healthline.com and a great fan of the gym and a healthy diet. He follows the trends in fitness, gym, and healthy life and loves to share his knowledge through useful and informative articles.

You've read From the Experts: 6 Tips to Stay Motivated, Anytime, Anywhere., originally posted on Pick the Brain | Motivation and Self Improvement. If you've enjoyed this, please visit our site for more inspirational articles.

Leave a Reply

css.php