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8 Instagram Trends In 2018 You Need To Know

Instagram offers a wealth of possibilities when it comes to reaching your customers and effectively distributing your content. It is a convenient platform for brands since it’s where your audience already engage with other brands and users.

As you look ahead to 2018 and begin planning your social media strategy, it is essential to monitor trends. With that, here are 8 Instagram trends you need to watch out for this year.

Rise of Instagram Stories

instagram-stories
Via TechCrunch

Instagram Stories were a big deal in 2017. This trend isn’t likely to go anywhere in the coming 12 months.

The introduction of Instagram stories was the most noticeable change in the Instagram user interface. It has enormous marketing implications.

Accounts with over 10,000 followers can now add a link within the feature. This is a significant development as it has the potential to multiply buying or inquiry opportunities.

In just one year after launch, Instagram stories surpassed Snapchat in terms of daily viewers.

Improved Visual Search

The ability to search using image content is an extremely useful feature. Facebook has already started developing an advanced image recognition AI. This feature will be even more valuable on Instagram since its primary focus is image and video posts.

The search feature on Instagram is continually being upgraded. This means that we can look forward to more improvements in 2018. We can expect to see better search capabilities, including images.

This is especially beneficial for brands since they will be searchable both by image content and hashtag. Customers will also be able to find and identify products easily.

A Boost in User-Generated Content

In the coming year, we can expect to see more brands making use of user-generated content. Various companies are already focusing on content created by fans. Most of the time, it’s through community-driven hashtags and campaigns.

Brands are now working on implementing systems that will make it easier to share user-generated content. As a result of this, social media managers will be able to access more trusted, high-quality content.

Expansion of Shopping Tags

In 2018, we’re likely to witness Instagram putting more of a focus on growing their business options. They need to remain competitive with other business platforms that are witnessing substantial growth. As a result, we are likely to see the expansion of their shopping tag. Through that, businesses can add descriptions and prices to their product images.

They have been trying this out since November 2016 and have recently partnered with Shopify. As expected, tons of brands are looking forward to this feature and Instagram is likely to do a more extensive roll out in the next few months.

Video Will Have a More Significant Role to Play

Video content is extremely popular and, therefore, increasingly important for brands. Videos play a huge role in building an audience and generating engagement. They generally get more likes, shares, and comments than any other types of content.

Brands can now create videos and share them immediately with their followers, thanks to the Instagram Stories feature. Having the ability to create and promote video content will be critical for brands in the upcoming year.

More Robust Social Analytics Tools

When someone interacts with a brand on Instagram, they will be immediately put off if they come across something that is irrelevant or doesn’t add value. If they are constantly bombarded with this type of content, they will get frustrated and may even unfollow the brand.

This is the reason why content personalization for audiences is a major trend in content marketing. Marketers will be better equipped to do this with better social analytics tools available. In 2018, social analytics tools are likely to become more detailed and valuable to marketers.

Focus on Generation Z

instagram users

According to a recent study, marketers on Instagram must shift their focus from Millennials to Generation Z. People in this generation are in their early twenties and are just beginning to enter the workforce. This gives them newly increased buying powers that many organizations are looking to tap into.

As more and more brands start to recognize this, they are shifting their social media strategies accordingly. Instagram is a platform Gen Z love and is likely to bring in new features to cater to this group.

Instagram-based Influencer Marketing Will Be on The Rise

An increasing number of brands are adding influencer marketing to their social media strategies. Influencer marketing is an effective way to connect with new followers and build engagement with your existing audience.

Brands that don’t evolve with the times and only opt for traditional advertising strategies will find it difficult to connect with social media users. In 2018, more brands will use social media influencers as a way to improve reach and engagement.

See Also: 5 Reasons Why You Should Consider Instagram Advertising

Final Thoughts

In the next twelve months, we can expect to see numerous developments on Instagram. Marketers will focus on consistently putting out more personalized, high-quality content for their audiences. There will be cutting-edge analytics tools and improved selling options to help them.

These Instagram trends have enormous implications for users and marketers and are set to change the way we use the platform.

See Also: The Secret Behind Instagram’s Success

 

The post 8 Instagram Trends In 2018 You Need To Know appeared first on Dumb Little Man.

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About Darren Webb

Hello & Welcome to my blog. My name is Darren Webb and i'm on a magical successful journey and also helping others have a more stress free relaxed life. I truly hope that you find a lot of useful information on my blog and that it helps you through your life. Please feel free to contact me at any time.

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You're reading Scientific Studies Show How Nutrition Influences Our Creativity, originally posted on Pick the Brain | Motivation and Self Improvement. If you're enjoying this, please visit our site for more inspirational articles.

 

It is widely known that eating a healthy diet benefits our physical health. But less is acknowledged about the psychological benefits. We have all tried exotic ingredients or foods that make us feel happy. But, how is our mood actually affected by what we eat? And, how can it end up influencing our creative thinking?

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The role of glucose as our brain's fuel

The award-winning psychologist, Ron Friedman, explains in one of his articles for Harvard Business Review how "food has a direct impact on our cognitive performance, which is why a poor decision at lunch can derail an entire afternoon."

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Turning fruits and vegetables into well-being

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Foods that boost creativity

The studies mentioned before, prove that foods that are rich in vitamins and minerals promote well-being, curiosity, and creativity. But what specific foods should we consume to improve our productivity and consequently our creative thinking?

Vitamin C is an essential factor in the production of dopamine, the neurotransmitter that underlies motivation and promotes engagement. Foods with vitamin C are not only oranges but also strawberries, pineapple, mango, kiwis, papayas, brussel sprouts, bell peppers, and broccoli.

B vitamins influence feelings of vitality and engagement. You will find a source of vitamin B in tuna, Swiss and cottage cheese, shrimp, sardines, mussels, oysters, clams, salmon, crab, trout, herring, beef, chicken, turkey, whole-grain oats, and milk.

Antioxidants such as vitamins E help reduce bodily inflammation, improve memory, enhance mood, and may help prevent depression. Ingredients with vitamins E include almonds, spinach, sweet potato, avocado, wheat germ, sunflower seeds, butternut squash and olive oil, among others.

Finally, spices are such an important part of our daily diet. Cinnamon, for instance, makes your neurons stronger for a longer period of time. Research from the University of California at Santa Barbara shows that a sprinkle of cinnamon in your meal can help blood flow and stabilize proteins in the brain, improving blood glucose.

In conclusion, our creative thinking is affected by a number of external elements, but the food we eat is such an important part of it. Choosing a diet with ingredients that are gradually processed by our body are crucial to staying productive. At the same time, our diet will also affect mental energy and positivity, and the combination of these factors will determine our levels of creativity.

 

You've read Scientific Studies Show How Nutrition Influences Our Creativity, originally posted on Pick the Brain | Motivation and Self Improvement. If you've enjoyed this, please visit our site for more inspirational articles.

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