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5 Creative Ways to Establish Business Credibility

Big companies like Coca-Cola, Nestle, and McDonald’s are brands well-known throughout the world. When you go to those companies or buy their products, you get a certain feeling of authority and trust as a customer.

Why?

Because they are huge and established multinational companies.

Now, if you are just starting out with your business, you’re probably hoping to trigger the same feelings in your customers. In this article, we’ll share with you the best tips on how to establish business credibility.

Configure your auto attendant creatively

An auto attendant is a collection of voice menus and actions defined by the caller’s behavior. Depending on what you set it to, you can connect the caller to an extension, send them to a voicemail, play announcements, and more.

For instance, you can assign a voice menu that says, “To reach our sales department, press 1. For technical support, press 2. To talk directly to our receptionist, press 3.”

Even if you’re just a two-person business, you can assign yourself multiple extensions so that you can handle incoming calls for both sales and reception. This will impress callers and make them think that your company is bigger than it actually is.

Make your website more appealing

Being stuck with an outdated website design won’t do your business any good. Since your website is a reflection of your business, you have to make sure that it’s impressive.

Work on the following when trying to make your website more appealing:

  • Fantastic UI. Customers should be able to navigate your site with ease. If they don’t know where to go after they visit your homepage, you can easily lose them to your competitors.
  • Attractive color schemes. Some business owners are prone to using unpopular colors on their website while some are just basing their colors on their personal preferences. It’s good to remember that it’s not always about you but about the audience you’re trying to attract. If you don’t know where to get started, you can get inspiration from tons of online resources.
  • Effective and readable content. Readability is important to make sure that visitors are getting the most out of the stuff they read on your site. Put some effort in ensuring that your content is targeted and friendly to the readers.

See Also: 4 Ways to Make Your Website an Effective Business Tool

Improve your customer interactions

Remember that you have control over how you deal with your patrons. Make sure to turn every interaction into a positive and memorable one for them.

Here are a few strategies you can use:

  • Cover all of your bases. Customers will be getting in touch using all forms of communication imaginable. They will email you, call you, record voicemails, send faxes or fill up a form on your website. Make sure that you track all of those forms and see to it that you respond to them in a timely manner. If you can afford it, find a good CRM platform that will allow you to centralize and simplify all types of customer engagement.
  • Try to see things from the customer’s perspective. Treat your patrons the way you want to be treated.
  • Be transparent with handling feedback. Be appreciative of the feedback that you get whether they’re positive or negative. By doing this, you’ll be able to find the things that you’re doing right and discover the things you still need to work on. Large companies aren’t fazed by negative feedback; they quickly work on making improvements.

Engage in corporate social responsibility

Businesses shouldn’t always be entirely about what the customers buy. Several studies have already proven that modern consumers are more likely to patronize companies committed to advocacies or those that support causes.

Well-known brands such as TOMS and Warby Parker have understood this perfectly. While they don’t exactly have the best products on the market, they sell items like pancakes because of their business model.

“Traditional marketing, where savings is the main message, is no longer as appealing as it was before,” says this social responsibility article on the RingCentral Small Business blog.

Because of this, you need to keep up not just because it’s trendy but because it pays to have a purpose. Also, you have to make sure that the cause you’re supporting is relevant to your business.

Become a leader in your niche

It would be best to score speaking engagements at industry forums. This way, you’ll get to share your knowledge, generate awareness about your brand, and become a leader in your space. You also get the chance to learn from others when you do this.

Spend time building relationships with your audience and with like-minded individuals in your niche. Participate in meet-ups if you can and be active when attending such events.

Be part of associations or organizations that are niche-specific. These will add to your “seal of approval”. They will help you gain the credibility and trust of the people around you.

The bottom line is that you should get your name and your brand out there. You want to be seen and be heard at this point.

These are just some of the things you can do establish business credibility. If you’ve already tried out some of these tactics, let us know how they’re working out for you.

See Also: 8 Top Marketing Tips for Small Businesses

The post 5 Creative Ways to Establish Business Credibility appeared first on Dumb Little Man.

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About Darren Webb

Hello & Welcome to my blog. My name is Darren Webb and i'm on a magical successful journey and also helping others have a more stress free relaxed life. I truly hope that you find a lot of useful information on my blog and that it helps you through your life. Please feel free to contact me at any time.

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Scientific Studies Show How Nutrition Influences Our Creativity

You're reading Scientific Studies Show How Nutrition Influences Our Creativity, originally posted on Pick the Brain | Motivation and Self Improvement. If you're enjoying this, please visit our site for more inspirational articles.

 

It is widely known that eating a healthy diet benefits our physical health. But less is acknowledged about the psychological benefits. We have all tried exotic ingredients or foods that make us feel happy. But, how is our mood actually affected by what we eat? And, how can it end up influencing our creative thinking?

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The role of glucose as our brain's fuel

The award-winning psychologist, Ron Friedman, explains in one of his articles for Harvard Business Review how "food has a direct impact on our cognitive performance, which is why a poor decision at lunch can derail an entire afternoon."

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Turning fruits and vegetables into well-being

Research conducted by the University of Otago in New Zealand recruited 400 people aged between 17 and 25 years old, to try to define the association between fruit, veg and well-being. For 13 days, participants reported their consumption levels of fruit, vegetables, sweets, and chips, as well as their well-being, curiosity, and creativity. Researchers discovered a correlation between higher fruit and vegetable intake and higher average well-being, curiosity, and creativity levels among the participants. But what is more interesting, is that their fruit and vegetable consumption on one day, didn’t improve their well-being the following day. This therefore emphasizes the need to eat a healthy and well-balanced diet consistently.

Foods that boost creativity

The studies mentioned before, prove that foods that are rich in vitamins and minerals promote well-being, curiosity, and creativity. But what specific foods should we consume to improve our productivity and consequently our creative thinking?

Vitamin C is an essential factor in the production of dopamine, the neurotransmitter that underlies motivation and promotes engagement. Foods with vitamin C are not only oranges but also strawberries, pineapple, mango, kiwis, papayas, brussel sprouts, bell peppers, and broccoli.

B vitamins influence feelings of vitality and engagement. You will find a source of vitamin B in tuna, Swiss and cottage cheese, shrimp, sardines, mussels, oysters, clams, salmon, crab, trout, herring, beef, chicken, turkey, whole-grain oats, and milk.

Antioxidants such as vitamins E help reduce bodily inflammation, improve memory, enhance mood, and may help prevent depression. Ingredients with vitamins E include almonds, spinach, sweet potato, avocado, wheat germ, sunflower seeds, butternut squash and olive oil, among others.

Finally, spices are such an important part of our daily diet. Cinnamon, for instance, makes your neurons stronger for a longer period of time. Research from the University of California at Santa Barbara shows that a sprinkle of cinnamon in your meal can help blood flow and stabilize proteins in the brain, improving blood glucose.

In conclusion, our creative thinking is affected by a number of external elements, but the food we eat is such an important part of it. Choosing a diet with ingredients that are gradually processed by our body are crucial to staying productive. At the same time, our diet will also affect mental energy and positivity, and the combination of these factors will determine our levels of creativity.

 

You've read Scientific Studies Show How Nutrition Influences Our Creativity, originally posted on Pick the Brain | Motivation and Self Improvement. If you've enjoyed this, please visit our site for more inspirational articles.

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