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4 Simple Ways To Increase Your Customer Base

So, you’ve been in business for some time now. Do you know how to increase your customer base?

When you started out, you’re probably not so bothered about having little or no customer. After all, it’s normal for new businesses. But now, you’re probably thinking why you can’t keep your business on a steady ride.

What will be the fate of a business without customers?

I’m no prophet of doom but it’s quite obvious that it’ll be a disaster. And that’s because customers are the sustaining factor of a business.

It’s no exaggeration when they say that customer is king. Their patronage provides the revenue that businesses thrive on. Simply put, they are the reason why you are in business.

So, how do you deal with the problem of little or no customers? Unless you want to go out of business soon, you have to be worried about your lack of customers.

Here are four simple ways to increase your customer base.

Provide excellent customer service

customer support

Charity begins at home.

A good way to increase your customer base is to work on putting customers at your disposal. When you don’t give these customers a reason to stay, they’ll run into the open arms of the next available competition. The first contact a customer makes with you is worth more than a million dollars.

You know why?

If such a customer is satisfied with your delivery, he/she could transact businesses worth more than a million dollar with you subsequently. A satisfied customer is likely to tell their friends, family, and associates about your services, referring more clients to you even without you asking.

See Also: Live Chat for Business: The Best Investment?

Understand your target market

Needs can only be met when they are understood.

It’s impossible to provide a solution to a problem you know little or nothing about. You could end up spending so much time and resources doing the wrong things.

Identifying prospective customers’ needs gives you better insights on how to provide products or services that are tailor-made for them. When you have the answers to customers’ problems, they’ll naturally be drawn to you. And if you live up to their expectations, you’re likely to keep them around for a very long time.

At the end of the day, every customer wants to be satisfied. If you tick that box, you’ll have their full attention.

Utilize your network

In this digital age, we are bombarded with different modern marketing strategies with the promise of great results. While some of these techniques are efficient, they are still a far cry from the good old proven word of mouth marketing technique.

You see, your social capital isn’t just there for socializing; it can be of great help in growing your business, too.

Your network consists of people who know you personally. While they may not be able to vouch for you on matters of life and death, they trust you enough to give you the benefit of the doubt in trying out your products or services. Don’t be shy to tell them about what you do.

Remember, you are your best marketer. Talk to people in your network about your business. You’ll be surprised at the number of new customers you’ll get from that.

Explore social media

social media marketing

If everyone is gushing about the benefits of social media in business, there’s a chance that there’s something in it for you as well. It’s okay to be a doubting Thomas but sometimes, you have to give the benefit of the doubt.

Look at it this way:

With social media, you can reach people that you may not be able to reach normally. When you do it right, you are likely to generate leads from your social media marketing strategies.

See Also: 4 Good Reasons For Marketing With Facebook

Technology makes it easier for you to streamline your campaigns to consumers who are in need of what you are selling. You can get your products or services right in front of people who are looking for exactly what you are offering.

There’s no such thing as too many customers; the more the merrier. If you made it a point of duty to increase your customer base on a regular basis, you’d have more revenue in your bank account. You get to meet your business goals and even expand. In the end, you stand to lose nothing. So, wouldn’t you rather give it a try?

The post 4 Simple Ways To Increase Your Customer Base appeared first on Dumb Little Man.

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About Darren Webb

Hello & Welcome to my blog. My name is Darren Webb and i'm on a magical successful journey and also helping others have a more stress free relaxed life. I truly hope that you find a lot of useful information on my blog and that it helps you through your life. Please feel free to contact me at any time.

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10 Things to Avoid Before Going to Bed

You're reading 10 Things to Avoid Before Going to Bed, originally posted on Pick the Brain | Motivation and Self Improvement. If you're enjoying this, please visit our site for more inspirational articles.

After working for the whole day, running from one place to another, handling boss and irritating colleagues, the only thing which can make your day is a good sleep. But good sleep doesn’t mean lying in bed for 9 hours and still feeling exhausted after waking up. A good sleep means that even after taking 6 hours of sleep, you should feel recharged again to work for the whole day.
Although there are many things which you can do to get a good, relaxing and deep sleep there are also many habits which you should never follow before going to bed and in this blog post, we will be looking at those 10 things which you should always avoid before going to bed.

1. Alcohol
A small glass of wine before going to bed sounds like a fascinating idea and it surely will help you to fall asleep but if you are concerned about the quality of sleep and then you should never consume any type of alcohol before going to bed.

2. Mobile Phone
Many studies have shown that using a mobile phone, tablet, e-reader or even watching television before going to bed can disrupt your sleeping. So, if you want to experience a deep sleep, then you should always avoid any light-emitting device before going to bed.

3. Caffeine
Caffeine stays in our body for almost 10-12 hours and even a small cup of coffee contains at least 80 to 120 milligrams of caffeine. And you must be aware of the working of caffeine in our body and how the employees of late night shift consume it for staying awake. So avoid consuming any type of caffeine before going to bed.

4. Chocolate
If you are a sweet tooth then consuming chocolate after dinner as a dessert might sound like a very good idea but you should know that even chocolate contains a significant amount of caffeine and especially dark chocolate. So replace your idea of consuming dark chocolate with any other dessert which will not keep your eyes wide open even at midnight.

5. Big Meal
Devouring a big meal before going to bed can also disrupt your sleep. The reason behind this is after taking a big meal, your metabolism has to kick in and that can affect your sleep. It can also lead to gastroesophageal reflux diseases, weight gain, and other serious bad effects on your body.

6. Lots of water
Drinking water is very much necessary throughout the day but if you have completed the quota of your water consumption in a day, then there is no need to drink a jug full of water before going to sleep - it will result in unnecessary trips to the bathroom which obviously disrupt your sleep.

7. Wrong food
Including foods like a cheesecake in your everyday dessert sounds very delicious but you should know that, food products which are high in saturated fat and sugar are a major cause of disrupted sleep.

8. Smoke
Although smoking is injurious to your health, regardless of the time you consume it smoking just before going to bed can cause disruption in your sleeping habit as well. Many people think that smoking will help them relax but the nicotine content in products like cigarettes can make your insomnia worse.

9. Exercise
Just like drinking water, exercise is also very much necessary for keeping you in shape and good health but doing it just before bed allows your-feel good hormones to get active and thus it can also affect your sleep.

10. Bath
A nice warm bath can help your body to relax and then after sometime, you can get lost in your dreams of the deep sleep but if you are planning to go instantly to bed after taking bath then instead of feeling relaxed, it can keep you awake for late night as well.

A good sleep is as necessary as food, air and water are for the body and brain. So, if you want to sleep properly throughout the night, without feeling exhausted for the whole day, then you should always avoid the above-mentioned things before going to bed.

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Saurabh Gupta is a technical content writer at Cloudwalks His area of expertise includes software, cloud computing, cybersecurity and life lessons.

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From the Experts: 6 Tips to Stay Motivated, Anytime, Anywhere.

You're reading From the Experts: 6 Tips to Stay Motivated, Anytime, Anywhere., originally posted on Pick the Brain | Motivation and Self Improvement. If you're enjoying this, please visit our site for more inspirational articles.

We all have our own moments of doubt, distress, and complete laziness. But what usually determines someone`s success or failure is your ability to stay motivated especially during their toughest times.  I`ve worked on this topic for years and below are some of the things you can do to stay motivated.

1. Work Your Negative Thoughts Out
Tony Robbins was right when he said the difference between you and success is the bullshit story you keep telling yourself. These limiting beliefs are keeping you in doubt and the only way to stay motivated is by exposing them to journaling and expressive writing. Studies have found that those who completed four weekly journaling sessions for eight weeks were less worried and more motivated, than those who didn`t.

2. Remove Performance Barriers
Tim Ferris has a simple learning technique that works like magic. Whenever you`re about to learn a skill or do something new, take some time to list all your reasons to quit.

Your goal, after identifying these barriers, is to complete the first five sessions of whatever you want to practice. Why five? Because that`s what your brain needs to create wirings for new habits.

3. Do Less of The Things That Aren`t Aligned With Your Goals
Sales mogul, Grant Cardone once shared a story about someone who worked with him at McDonald`s. Unlike Cardone who was only there for the money, this guy was super pumped to go to work. Why?Because his goal was to learn everything about the business and open his own McDonald`s franchises. Soon Cardone was fired and that dude went on to achieve his dream.

4. Create Necessity
Brendan Bouchard once asked a client, an Olympic sprinter, who he thought was going to win the race. And the man replied, “I will get on the guy who gets down at the blocks, looks at the finish line and says ‘I`ve got to do this for my mom."

This is the power of WHY. Whenever you lack motivation, ask yourself why, or for whom, do you want to reach that goal. If you keep digging, you`ll always find something worth working hard for.

5. It`s like a bath
“People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily.” - Zig Ziglar
You usually hear people saying, “I don`t feel motivated to chase my goals.” Well, maybe if you write them long enough you`ll eventually feel pumped to go after them.

You must commit to writing your goals at least once a day, every day regardless of how good or bad you feel because, at the end of the day, the quality of your life will come down to what you`ve chosen to pay attention to. So you`d better pay attention to something worthy.

When listing your goals, write down whatever makes you pumped. If “I`m making my first million before my 25th birthday” doesn`t motivate you, then think about listing all the things that you want to buy, or experience, when you make your first million. A trip to Italy, a courtside seat in a Lakers` game, spending X amount of dollars guilt-free…etc.

Forget about what others tell you goals should be, as long as the ones you`ve chosen make you feel excited then you`re good to go.

6. Get a Quick Jump on the Day

It`s much easier to change feelings with action that to do it the other way around. Why? Because you have more control over actions than over feelings. As William James once said, "By regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling."
If there`s one nugget I want to leave you with then let this be it: Productivity comes before motivation and not the other way around. This is why you must start the day with a bang regardless of whether you`re an early bird or a night owl.

The quicker you start the day with a victory, the more motivated you`ll feel during the rest of it. So cut Facebook, meaningless texting or T.V., and focus all your efforts on getting something done.

Any sort of productivity, no matter how small. Just remember that once the ball starts rolling you`ll feel motivated to get more done. An object in motion will stay in motion, so sayeth the law.

Marwan Jamal is a fitness and health blogger at healthline.com and a great fan of the gym and a healthy diet. He follows the trends in fitness, gym, and healthy life and loves to share his knowledge through useful and informative articles.

You've read From the Experts: 6 Tips to Stay Motivated, Anytime, Anywhere., originally posted on Pick the Brain | Motivation and Self Improvement. If you've enjoyed this, please visit our site for more inspirational articles.

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